We Can't Change The Product...But We Could If

Issue #21 of The Two But Rule

John Wolpert

and

Ashley Watters

May 07, 2023

∙ Paid

Colorful painting of a book transforming. — Image by Bing

When I’m not writing, I make and manage products. The two practices are more similar than you might think. Product people imagine something, turn it into a story, and then -- here's the product trick -- persuade others to invest their time, creativity, and resources to make it real.

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