The Two But Rule

The Two But Rule

The Social Life of Buts

Issue #12 of The Two But Rule

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John Wolpert
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Ashley Watters
Feb 19, 2023
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In this issue of the Two But Rule, we explore the social dynamics that help and hinder momentum thinking.

NOTE: With 12 issues on the essentials of how to find, embrace and handle well-formed buts, we’re getting to the point where we can start reviewing new products and looking at different social, political and technological challenges.

If you would l…

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