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A 2B Review: Issue #12 of The Two-But Rule

John Wolpert

and

Ashley Watters

Feb 26, 2023

∙ Paid

Welcome to Our First 2B Review

Audio Version Now Available Here

Ian McAllister explained Amazon's "working backwards" approach to product development in a Quora post, describing something he called the internal press release. Written before beginning work on a new product, it's used as a touchstone to crystallize ideas and maintain alignment during development.

The 2B Review is a variati…

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