The Two But Rule

The Two But Rule

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The Two But Rule
Uber Picked A Better But
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Uber Picked A Better But

Issue #13 of The Two But Rule

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John Wolpert
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Ashley Watters
Mar 05, 2023
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The Two But Rule
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Uber Picked A Better But
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The job of a great product executive is to pick powerful priorities. This is not done by simply asking people what they want and giving it to them. You have to be clever both about who you ask and how you hear them.

What a person wants is never so interesting as why they want it. And some people have more interesting reasons to want something than others.

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