Watch This, But Beware Milk Shooting Out Your Nose

Issue #39 of The Two But Rule

Image by Invideo: Person About To Shoot Milk Out Their Nose

Another big week, friends! Someone’s been getting the word out about The Two But Rule — many someones! And subscriptions to 2buts.com keep climbing…by a lot!

I put a reminder below of the offer that is still open until Saturday at the stroke of midnight.

But first, here’s something you just have to see, before it goes live on Amazon/etc:

A Book Promo Video Like No Other

Have to hand it to Wiley. This is a pretty big departure from your usual book video, right?

Preorder The Book and Get Stuff

Now through the end of September, if you show me proof of preorder from any of these fine establishments (Barnes and Noble, Amazon, Target, Wiley) by sending a pic to john@jwolpert.com, you get:

1. A permanent paid subscription to 2buts.com, which is going to be important:

   1. Full 2Buts stories and archives now available only to subscribers

   2. Subscribers get exclusive 2Buts investigations and invitations to upcoming 2Buts live sessions.

2. The first five people who provide proof of preorder will each be offered an hour one-on-one with me to work through any business, product, technical or personal challenge they choose. Given I charge $1.17 million dollars an hour — ok, usually less than that after discounts — that’s a significant value!

Details here.

Would You Like A Free Freewrite?

But wait! There’s more! You might remember the 2Buts story about the reMarkable and the Freewrite. So…I’m holding a beautiful, pristine Freewrite Traveler, and I will gladly ship it to the person who refers the most new subscribers (minimum of five) by the end of September 2023. I haven’t checked recently, but it’s worth…a lot. (And if you are a writer, it’s very special.) You still have time to catch up, but the leader in subscription referrals is really picking up speed, so hop in and give them a run for their…Freewrite. ;)

Simply click the Refer a Friend button below and add the link in a text, email, or share it on social media.

Podcasts, YouTube Channel, and More

Right now, we’re lining up appearances on some really great podcasts, including Lou Diamond’s hugely popular ThriveLouD and Emmy Award winning journalist, Andrea Koppel’s Time4Coffee…and we’re just getting started.

The 2Buts Podcast and YouTube Channel

In November, 2Buts.com is expanding to regular video/audio podcasting, with a format that will be super fun. We’ll be inviting fascinating guests to explore their plans and challenges and apply the Two But Rule live.

If you have a good person or story we should put on the show, or if you’d like to get involved in the show itself, use the chat, DM me or reach out here.

And finally, the author site for The Two But Rule is up, and it’s ready to accept speaking engagements. So if you’d like to have your very own 2Buts session at your company or event, here’s the place to go: jwolpert.com

Next Week: The First 2B Award

Tune in next week (and tell your friends to do the same), because I’ve found what might be the most inspiring and rigorous application of the Two But Rule I’ve ever seen, from a woman leading a team in India with one hell of a story.

And Now Something Special For Our Paid Subscribers

As you know, paid subscribers get special stuff, including clinics, tools and exclusive content.

One of those tools is a way of setting up ChatGPT to really dig into a story and find all the ‘Buts’.

If you’re a subscriber, read on and copy the lines below into the new Custom Instructions tool in ChatGPT.

If you aren’t a subscriber…well, here’s the link to take care of that problem…and save some money while you’re at it. ;)