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Great as always. I've been in so many organizations that were off in both ways you mention. The issue with the too many 'buts' is the 'but we've never done it that way.'

Yet I just left a company which prided itself on 'building the airplane while it's flying' and the assertion that they'd figure it all out later. So they kind of tolerated Buts....But they never addressed them.

I find a good way to deal with terrible ideas is to develop agreed to criteria (revenue, growth, performance, etc.) if the idea can't show value to those I don't have to say anything more.

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